Libby Wine
Client: Libby Wine
Deliverables: Lifestyle photography and stop motion GIFs
Usage: Instagram
Challenge: Libby was rebranding from low-alcohol to fully non-alcoholic. They needed imagery showing that NA wine is for fun, social moments—not just a replacement when you're not drinking.
Approach: One session capturing a real game night. Friends sharing wine over popcorn, cards, and conversation. Stop motion GIFs of pours, fizzes, and cheersing to add energy to their social feed.
Result: Content for Instagram that shows non-alcoholic wine as part of everyday socializing, not an afterthought.
