Libby Wine
Challenge: Libby needed to shift how people saw non-alcoholic wine. Less "I'm not drinking tonight" and more "this fits into my everyday life.
Approach: I shot product and lifestyle scenes that felt real, not staged. Friends sharing a bottle over pizza and popcorn. Bubbles catching the light. Moments that looked like something you'd actually do, not an ad.
Result: Content that worked across their relaunch without feeling forced or dated. Versatile enough to carry them through months of social and marketing.
