Sipwell Wine

Client: Sipwell Wine

Deliverables: Product photography, lifestyle photography

Usage: Website, e-commerce, social, email campaigns

Challenge: Sipwell wanted imagery showing their wine as part of everyday life, not just special occasions. They also needed seasonal content to support gifting and showcase their new carton packaging.

Approach: Two sessions. The first captured real moments: solo pours, casual dinners, wine with friends. The second focused on the holiday gifting experience and the new packaging.

Result: Imagery for their website and social that works across everyday and seasonal campaigns. Content that reinforces the idea that Sipwell is a wine for any moment.

Two women sitting on a beige sofa, happily sharing a meal of salad and pizza, with cans of soda on the table in front of them; one woman is pouring dressing while the other is holding a glass of red wine.
Person pouring sparkling water into a glass next to a pizza topped with mozzarella cheese, tomato sauce, basil, and chili flakes on a black plate.
Inside a refrigerator with various food items, including a green kale, carrots, eggs, salad greens, a red bell pepper, an orange bell pepper, a jar of jam, blueberries, and wine boxes labeled 'Sipwell'.
Person chopping fresh herbs on a wooden cutting board in a kitchen, with a glass of red wine, a lemon, a tomato, and a can of chilled red wine nearby.
A woman sitting on an outdoor sofa with a can of sparkling wine in her hand, wearing a white shirt, light blue jeans, and gold jewelry.
A Charcuterie board with cheese, prosciutto, crackers, and figs, a glass of pink wine, a can of sparkling water, and a person reading a book are on a patterned outdoor table.
A person is holding an open box of six cans of wine, with a sign inside the box that says 'This calls for a toast' in large blue script, with social media and recycling information below.
A can and a carton of Tiny Victories sparkling white wine on a wooden surface against a light-colored background.
Three cans of SIPWELL wine with different labels: GO GETTER, TINY VICTORIES, and ROCK STEADY, placed on a wooden surface against a plain background.
Three boxes of SipWELL wine, with Sparkling White Wine on top and Sparkling Rosé and Chilled Red Wine below, on a light wooden surface.
A display of SipWell sparkling water cans arranged in a cardboard box and on a wooden surface. The box has a large sign saying 'This calls for a toast.' with a holiday message card in front that reads 'Wishing you a sparkling holiday season.' There i
Person in red and white striped pajamas holding a box of SIPWELL energy shots, with Christmas presents and wrapping paper nearby.
A person holding a cardboard box containing cans of Spindrift sparkling water with a Prosecco toast message on the inside lid, surrounded by gift-wrapped presents and holiday decorations.