Sipwell Wine
Challenge: Sipwell wanted imagery that showed their wine fitting naturally into real life. Not just celebratory moments, but the quiet ones too. Wine enjoyed solo, shared with friends, or poured simply because the moment felt right.
Approach: I created product and lifestyle scenes that felt effortless and lived-in. Solo pours, casual gatherings, and relaxed settings that reflected how people actually enjoy wine. The focus was on warmth, simplicity, and moments that didn’t feel staged or overproduced.
Result: A versatile set of images that supported ongoing content needs while reinforcing Sipwell’s “anytime” mindset. The imagery felt approachable, flexible, and easy to reuse across social and marketing without losing relevance.
